Online shopping for and selling physical goods is a popular activity. However, there are other kinds of services that people require as well, like SEO, copywriting, web development and more. It is important for companies to be able to sell all of these services online because it lets them reach more customers and earn more.

It is also becoming frequent for companies to offer services that aren’t physical in nature, such as performance coaching or performance consulting. These services are hard to market, since they are often subjective and require more time to comprehend. However, it is important to sell these types of services because they are very valuable for customers.

For the world’s population the number of people without internet access has decreased significantly in the last decade, however, 3 billion people remain offline. Inaccessibility to digital services could keep you from accessing the information and education networks that the majority of people consider to be normal. It can also hinder access to government services and healthcare.

We found that demographic factors, such as age, gender and socioeconomic status, as well as level of participation, were associated with perceived benefits from online services for social and health care. However ICT-related variables were most consistent when it came to being associated with benefits (ie, accessibility, skills to use, and amount of use). Additionally, self-rated health issues was consistently related to lower levels of perceptions of all examined benefits.

Why People Need Online Services